ALGA Cookie & Analytics Policy

Last updated: 11 September 2026.

1. Why cookies and similar technologies are used

They may be used to operate the website, store your settings choices, analyse use of the landing page and DEMO, improve the interface and, with separate consent, support marketing attribution.

2. Categories

• Strictly necessary — required for the basic operation of the website and for storing your consent choices.
• Analytics — helps us understand visits, navigation, funnels and drop-off points.
• Experience / session replay — helps diagnose the interface, clicks and navigation.
• Marketing — used for advertising attribution and campaigns if such technologies are enabled.

3. Your choice

Optional categories should not be activated before the relevant consent is given, where such consent is required. You will be able to accept, reject or later change your settings.

4. What we want to measure

For the landing page: transitions to the DEMO, section views, scroll depth and interaction with the form. For the DEMO: scenario start, steps, actions, returns, errors, completion and transition to the pilot.

5. Session replay / heatmaps

If session replay or heatmaps are enabled, form fields, email addresses, comments, the contents of emails/documents and other sensitive information must be masked or excluded from recordings.

6. Data prohibited from analytics

• name, email address, telephone number and other direct identifiers;
• comment text and the contents of form fields;
• the contents of work emails, documents and attachments;
• commercially sensitive values and secret URL parameters.

7. Changing your settings

Once a consent manager has been implemented, the website will provide a permanent way to change or withdraw your choice.